Legal
Terms of service
Last updated
These terms govern www.honesthvacmarketing.agency and any work Honest HVAC Marketing Agency LLC does for you. Where a signed proposal or service agreement says something different, that document wins. Last updated 17 August 2026.
The parties
Who these terms are between
"We", "us" and "Honest HVAC" mean Honest HVAC Marketing Agency LLC, a Florida limited liability company at Westlinks Business Park, 12771 Westlinks Dr, Fort Myers, FL 33913, United States. "You" means the business hiring us, and the person accepting these terms on its behalf confirms they have authority to do so.
Using this site means you accept the site terms below. Paying an invoice, signing a proposal, or telling us to start work means you accept all of it. There is nothing to sign for that to be true.
Questions about anything here: email hello@honesthvacmarketing.agency or call (239) 499-5273.
The services
What we actually sell
Three things. Local SEO, Facebook ads and web design.
We do not sell Google Ads and we do not sell organic social media management. If you need those, we will say so and point you elsewhere rather than take the money.
The exact scope of your engagement is whatever your proposal or service agreement lists - deliverables, quantities, timelines and price. Nothing on this website is that scope. Marketing copy, case studies and pages describing our services are descriptions, not commitments.
Work outside the agreed scope is quoted separately and starts once you approve it in writing. Email counts as writing.
Two shapes
Retainers and project work
Local SEO and Facebook ads run on a monthly retainer. Web design runs as a fixed-scope project. The rules differ.
Retainers are month to month unless your agreement states a minimum term. They renew automatically on the same date each month until one of us cancels. Retainer fees buy a month of work on the agreed deliverables, not a fixed number of hours, and unused work does not roll forward into the next month.
Projects are quoted as a fixed scope for a fixed price with a deposit due before work begins and the balance due on the milestones set out in the proposal. A project quote assumes one round of consolidated revisions per deliverable unless stated otherwise. Additional rounds are billed at our current rate.
Project timelines assume you respond to requests for content, feedback and approvals within five business days. If you go quiet, the timeline moves by at least the length of the delay, and a project inactive for more than sixty days may be closed and re-quoted to restart.
Money
Fees, invoices and late payment
Retainer fees are invoiced in advance and due before the month they cover. Project deposits are due before work starts. Everything else is due on the date the invoice states, in US dollars, and prices exclude any applicable sales tax.
If an invoice is more than seven days late we may pause all work, including live campaigns, until it is paid. We will tell you before we do it. Balances more than thirty days late may carry interest at 1.5% per month or the maximum the law allows, whichever is lower, plus any reasonable cost of collection.
Fees are for work performed, so they are non-refundable once the work is done. If you cancel mid-month on a retainer, that month is not pro-rated. If you cancel a project after work has begun, the deposit is not returned and you owe the fees for work completed to that point.
Do not dispute a charge with your bank instead of talking to us. Raising a chargeback for work we delivered is a breach of these terms, and you agree to cover the resulting fees and the cost of contesting it. Email us first - almost everything gets fixed that way.
Ending it
How either of us gets out
Thirty days written notice on a retainer. No penalty, no exit interview.
Either party may cancel a monthly retainer by giving thirty days written notice. Notice takes effect from the next billing date, so the current month plus one more is payable, and we keep working normally for the whole notice period.
We may suspend or end an engagement immediately if you do not pay, if you ask us to do something misleading or unlawful, if you abuse our team, or if the relationship is no longer workable. In that case you owe fees for work performed up to the date we stop.
On cancellation we remove our access from your accounts, hand over the deliverables you have paid for, and stop billing. We are not obliged to keep your files indefinitely - ask for anything you want within thirty days of the end date.
Your side
What we need from you
Most of the work that stalls, stalls here.
Access. You grant us the account access we need - Google Business Profile, website admin, hosting, Meta Business Manager, analytics - and you keep it granted for the length of the engagement. You keep ownership of every account. We work inside yours and never move your assets into an account you cannot see.
Materials. Photos, logos, licence numbers, service areas, pricing and any claims about your business come from you. You confirm you have the right to use everything you send us and that the facts in it are accurate.
Responsiveness. Leads we generate are yours to answer. Campaigns fail when the phone does not get picked up, and no amount of marketing fixes that. We may point it out.
Compliance. You are responsible for holding the licences and insurance your work requires and for the legality of what you sell. If we publish a claim you gave us and it turns out to be false, that is on you, and you agree to cover any resulting third-party claim against us.
The honest part
What we do not promise
No rankings, no lead volume, no revenue figure. Anyone promising those is guessing or lying.
Search rankings, ad costs and lead volume depend on Google, Meta, your competitors, your market, your pricing, your reviews and the weather. We control our work. We do not control the outcome, and nothing we say in a call, a proposal or a report is a guaranteed result unless it is written as a guarantee and signed.
Past results shown on this site or in a proposal came from specific businesses in specific markets. They are evidence that our approach works, not a forecast of what yours will do.
We are not responsible for what third-party platforms do. Google and Meta change algorithms, ad policies and pricing without notice, and they suspend accounts for reasons they do not always explain. If a platform disables your account, we will help you appeal it, but we cannot overrule them and we are not liable for the disruption.
Ad spend is separate from our fees. Unless your agreement says otherwise you pay platforms directly with your own card, that spend is yours, and it is not part of what you pay us.
Ownership
Who owns the work
Once you have paid in full for a deliverable, it is yours - website copy, page designs, ad creative, images we produced for you and the content we published on your site. Ownership transfers on full payment, not before. Work you have not paid for remains ours, and using it anyway is copyright infringement.
We keep ownership of the things that are not yours to begin with: our processes, templates, internal documentation, audit frameworks, code libraries and anything we built before your project or use across all clients. You get an unlimited licence to use them inside your own deliverables, not a right to resell them.
Third-party assets stay under their own licence. Stock images, fonts, plugins and software we use on your behalf are licensed to you on those vendors' terms, and any ongoing subscription for them is your cost after handover.
We may show your project in our portfolio, case studies and marketing, including your business name, logo and performance figures. If you would rather we did not, email us and we will keep it out. Anything you tell us in confidence stays confidential either way, and that obligation runs both directions and survives the engagement.
Limits
Liability, and the cap on it
We provide our services with reasonable skill and care. Beyond that, and to the fullest extent the law allows, they are provided as is without further warranty of any kind.
Neither party is liable for indirect, incidental or consequential loss, including lost profits, lost revenue, lost data or reputational harm, even if warned it was possible. Our total liability for any claim connected to our work is capped at the fees you paid us in the three months before the claim arose.
Nothing here limits liability for fraud, wilful misconduct, or anything else that cannot be limited under Florida law.
Neither party is in breach for delays caused by events outside its reasonable control - platform outages, natural disaster, war, or a third-party service failing.
People
Our team and subcontractors
We may use subcontractors and specialist partners to deliver parts of your work. We remain responsible for it and they are bound by the same confidentiality obligations we are.
While we work together and for twelve months after, you agree not to directly solicit or hire our employees or contractors without our written consent. This does not stop anyone answering a public job advert you did not aim at them.
This website
Using this site
The content on this site is ours and is provided for information. You may read it, quote it with attribution and share links to it. You may not scrape it, republish it as your own, or use it to train a model without our permission.
Articles and guides on this site are general information about marketing, not advice tailored to your business, and not legal, financial or tax advice. Acting on it is your decision.
Do not attempt to disrupt the site, submit false information through our forms, or use the contact forms to send unsolicited sales pitches. We may block access for any of those.
How we handle information you submit through this site is set out in our privacy policy.
The rest
Governing law, disputes and changes
These terms are governed by the laws of the State of Florida, without regard to its conflict of laws rules. Any dispute is brought in the state or federal courts in Lee County, Florida, and both parties consent to that venue.
Before filing anything, talk to us. Both parties agree to raise a dispute in writing and try to resolve it in good faith for thirty days first. Most problems are a misunderstanding about scope and are cheaper to fix over the phone.
We are independent contractors, not partners, employees or joint venturers, and neither party can bind the other. You may not transfer your agreement with us without our consent. We may transfer ours if the business is sold, in which case the buyer takes on these terms.
If a court finds part of these terms unenforceable, the rest stays in force. Failing to enforce a term once does not waive it later. Together with your proposal or service agreement, these terms are the whole agreement between us and replace anything said before.
We may update these terms. The date at the top of this page changes when we do, and material changes to an ongoing engagement take effect at your next renewal, not mid-month. Continuing to use the site or the services after an update means you accept it.
Something here you want changed?
Ask before you sign, not after. Email hello@honesthvacmarketing.agency or book an advisory call and we will go through it.
Book an advisory call