Exclusive HVAC leads, nationwide
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Exclusive HVAC leads are homeowner form submits sold to one contractor only. Mine are $50 each, anywhere in the US.
You can't buy them from this page. The first step is a call with me. If you'd rather own where your leads come from, I also build the local SEO, Facebook ads and website that produce them.
$50 per exclusive lead. Covers the whole US. Start with a call.
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ServiceTitan
Thumbtack
ACCAShared vs exclusive
A shared lead is sold to three to five contractors. An exclusive lead is sold to one.
Most HVAC leads are shared. Angi, HomeAdvisor, Thumbtack, Networx and the other pay-per-lead networks take one homeowner form and send it to three or four contractors at once.
All of you call within ninety seconds. Whoever picks up first or quotes lowest wins. You paid the same either way.
Shared leads cost you three ways at once: you pay per lead whether or not you win it, you win a smaller share of them, and you win them at the price the cheapest contractor set.
Industry data puts close rates on shared leads at roughly 10-15% - each lead is sold to three to five contractors at once, so the math works against you before you pick up the phone.
An exclusive lead takes the race out. The homeowner filled in one form, it came to you, and nobody else got the call. That is the only thing it changes, and it is worth paying for. It does not decide who the homeowner hires. You still have to answer fast, quote fairly and close the job.
One more honest point. An exclusive lead is still a lead you buy. If your trucks are idle next Tuesday, it fills them. But it's a faucet: when you stop buying, the leads stop. If you want calls that keep coming after you stop paying, that's the channel work further down the page.
Exclusive HVAC leads
Exclusive means each lead goes to one contractor. It is not shared, so you are never racing another contractor to call first.
$50 per exclusive lead A lead is a homeowner form submit. Sold to one contractor only. Available anywhere in the US.
The price is published because a number you have to book a call to find out is how most lead companies work, and I'd rather you decided whether $50 works for your business before we talk.
A lead is a form submit: a homeowner filled in a form asking for HVAC work. It is not a phone call, a booked appointment or a closed job, and I don't count it as one. Work out what a form submit is worth to you before you buy. For example, at $50 a lead, if you book one job for every five leads, each booked job costs you $250 in lead cost. Compare that with your average ticket.
You can't buy leads from a checkout page. The first step is always a call with me. Book one with any of the buttons on this page.
Coverage is the whole United States, so your city is not a reason to skip the call.
The other option
Three channels. If you want leads that keep coming after you stop paying, this is the list.
Your Google Business Profile, your map pack position, the service and city pages that catch "AC repair near me" and "furnace not working [city]." The slowest to start and the cheapest per call once it's running, because the marginal cost of the next lead trends toward nothing.
A specific offer in front of homeowners in your service area who match who you want. This is the channel that turns on in days rather than months.
It's demand generation rather than demand capture - you're reaching people whose system hasn't failed yet, so the ad has to do more work and your intake has to be sharp.
Half the lead-generation problem in this trade isn't traffic, it's that the site buries the phone number and reads like it was written in 2011. A site you own, on your hosting, that moves with you if I'm not the right fit.
And the things I don't sell, because I'm average at them and average with your money isn't a service: Google Ads and organic social. If Google Ads or Local Services Ads is genuinely the right call for your market, you'll hear that on the first call, along with what to look for in someone who runs it properly. No referral fee.
Sequencing
Homeowners arrive in two different states, and the channels split cleanly along that line.
Someone whose AC just died is already searching. They typed the thing, they tapped one of the first three listings, they called whoever answered.
There is nothing to persuade - you either appear or you don't. Local SEO and your Google Business Profile own this. Highest close rate, fixed ceiling: only so many systems fail in your area this week.
Someone whose fourteen-year-old furnace is quietly on its way out isn't searching for anything.
They'll search in eighteen months, and they'll call the name they already recognize. Facebook ads and reviews own this. Lower immediate conversion, no ceiling, and it's what makes next August less of a coin flip.
Run only the first and volume plateaus - you've capped yourself at this week's breakdowns.
Run only the second and you're paying to build awareness while missing the people ready to buy today.
The sequencing depends on what you already have, which is why the honest answer on a first call is usually website first if there isn't one, Facebook ads if you need work this month, local SEO if you're building for next season.
There's a six-question version of that on the homepage if you'd rather not talk to anyone yet.
The specific version
It's a phrase every agency uses, so here's what it means for the channel work.
That list is what the channel work gives you. Exclusive leads are different: you pay $50 per lead and keep the customer, not the source. Ask any lead generation company, me included, what you keep if you stop paying. If the answer is nothing, you weren't buying growth. You were renting attention, and the rent goes up.
Reporting
Calls that turned into jobs. Not impressions, not rankings, not "leads."
The gap between a lead count and a booked job is where most HVAC marketing reports do their hiding. Forty leads sounds like a good month.
Forty leads that produced six booked jobs at your average ticket is a number you can make a decision with, and it's the only number that tells either of us whether to keep going.
That means I need three things from your side, and I'll help you build them if they don't exist: cost per call, call-to-booked-job rate, and average ticket.
If you're on ServiceTitan or Housecall Pro that data is already there. If it's a whiteboard and a memory, I start with the whiteboard.
One honest caveat: attribution in the trades is never perfectly clean. A homeowner sees your ad in March, drives past your van in May, searches your name in July and calls.
Any agency that claims a spotless chain from click to invoice is selling you a tidier story than reality supports. What I can give you is a defensible read on which channel is producing, updated monthly, by the person who did the work.
Side by side
Three ways to spend the same money. This compares the channel work I build with a pay-per-lead network and a typical agency. My exclusive leads are covered above. The column that matters is the last row.
| What matters | Honest HVAC channel work | A pay-per-lead network | A typical agency |
|---|---|---|---|
| What you're buying | The channels that produce leads | Individual leads | Retainer for "marketing" |
| Lead exclusivity | Yours, nobody else is called | Often shared with 3-4 contractors | Varies |
| What you keep if you leave | Site, rankings, ad accounts, profile | Nothing | Usually nothing |
| Who they take on | Residential & light commercial HVAC | Any contractor who pays | Any local business that signs |
| Clients at one time | Maximum of 10 | Unlimited | As many as sales can close |
| Who does the work | Small team - founder on every account | Nobody - it's a marketplace | A rotating account manager |
| Commitment | None | Per-lead, cancel anytime | Six to twelve month lock-in |
| Setup fee | None | None | $1,000-$10,000 |
| What gets reported | Calls that became jobs | Lead count | Rankings and lead count |
| Time to first calls | Days (ads) to 60 days (SEO) | Immediate | Varies |
| Cost trend over time | Falls as owned channels compound | Rises with competition | Flat |
Twenty minutes. I'll pull up your area, show you what the competition looks like, and tell you which one fits.
Book an advisory callFit check
The shortest way to save us both a call. The longer version of who I'm not for is on the homepage.
Proof
Filmed, not typed. Every one of them owns the channels the work was done on.
Research and straight talk
Not from a webinar. Three studies we ran on live data - customer reviews, backlink profiles and rank positions - plus two videos on the marketing habits that actually generate HVAC leads. Which is also why we will tell you when a channel is wrong for you.
Every review of 95 contractors in five cities, read rather than counted. 60.8% of reviews that name a price are negative.
Read the review studyThe link profile behind the number one map-pack result in 45 US cities. A quarter of them have no real links at all.
Read the backlink studyMap-pack position correlated against reviews, links and star rating. Reviews win. Star rating does nothing.
Read the ranking studyThe pattern we see across failed HVAC SEO contracts, before you're three months in and stuck.
What actually drives HVAC leads, said straight instead of sold to you.
Questions
Yes. I sell exclusive HVAC leads at $50 each, anywhere in the United States. Each lead is a homeowner form submit sent to one contractor only. You can't buy them straight from a page - the first step is a call with me. If you'd rather own where your leads come from, I also build local SEO, Facebook ads and websites, and I'll tell you on the call which of the two fits your business.
Exclusive HVAC leads from me cost $50 each. A lead is a homeowner form submit, sold to one contractor only, and available anywhere in the US. For comparison, shared leads on networks like Angi and HomeAdvisor typically run $45 to $100+ per lead and are sold to three to five contractors at once. The number that matters is your cost per booked job, so divide your lead cost by how many leads it takes you to book one job.
A homeowner form submit that goes to one contractor and nobody else. It is a form submission, not a phone call, a booked appointment or a closed job. That matters for your numbers: a form submit still has to be called back, quoted and won, so judge the price by your cost per booked job rather than your cost per lead.
Book a call with me first. You can't buy leads directly and there is no checkout page. Leads are $50 each and cover the whole United States.
It depends on your close rate and your average ticket. An exclusive lead removes the competition for that lead, but a form submit still has to be answered, quoted and won. Work it out before you buy: at $50 a lead, if you book one job for every five leads you pay $250 per booked job, and if it's one in ten you pay $500. If your average ticket is well above that after your costs, exclusive leads make sense. If it isn't, they don't, and I'll say so on the call.
On pay-per-lead networks like Angi and HomeAdvisor, residential HVAC leads typically run $45 to $100+ per lead depending on the market and the job type, with replacement and install leads at the top of that range - and each lead is sold to three to five contractors at once, so your effective cost per booked job is several times the sticker price. Generating your own leads works differently: you pay a fixed monthly cost for the channel, not per lead, so your cost per lead falls every month the channel gets stronger instead of rising with competition. Exclusive leads from me are a third option: $50 each, sold to one contractor only.
In order of what pays back fastest for a residential shop: get your Google Business Profile properly set up and get a steady flow of real reviews, because that's what moves your map pack position and it costs nothing but discipline. Then make sure the page a homeowner lands on says what you fix, where you work, and puts the phone number one tap away. Then add Facebook ads if you need work booked this month, or local SEO if you're building for next season. Buying leads fills a gap this week but builds nothing.
In most metros there are more contractors chasing the same searches than five years ago, and private-equity roll-ups have made paid channels more expensive - but "oversaturated" is usually a description of a marketing problem, not a market one. Homeowners still need systems fixed and replaced at the same rate. What's changed is that showing up in the map pack with a strong review profile matters more than it used to, and the contractors struggling are usually the ones invisible in local search rather than the ones in a full market.
Facebook ads produce calls in the first week once they're live. Local SEO usually starts ticking up by the end of month two, with the compounding - the part where you stop paying for every lead - showing up closer to month six. There is no version of local SEO that works in thirty days, and anyone promising it is either counting keywords nobody searches or buying links that will cost you later.
For the channel work, no. No. No monthly commitment, no setup fee. I'd still advise giving any channel three months before judging it, because a shorter window mostly measures noise - but that's advice, not a lock-in. If it isn't working, you leave, and you take the site, the rankings and the ad accounts with you.
Book a call. Exclusive leads are $50 each, anywhere in the US, and the call comes first. If you'd rather build the channels that produce leads, that's on the table too - ten clients at a time, residential and light commercial. If the honest answer is that you don't need me yet, that's the answer you'll get.
Book an advisory call$50 per exclusive lead. No monthly contracts or setup fee on the channel work. (239) 499-5273.
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