Case studies

HVAC marketing case studies with the real numbers

Last updated

Four HVAC companies, named, with links to their sites. Spend, leads, booked jobs and revenue as the owners reported them. Where we don't have a number, we say so instead of guessing.

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Facebook ads

Facebook ads case studies

Leads from homeowners who weren't searching yet. Both campaigns ran on a $59 tune-up offer.

  • Chicago, IL · April - July 2026

    My Hero Air

    $26,000 in work from $3,000 of ad spend

    Cut cost per lead from $55 to $33 with a $59 tune-up offer. 22 booked jobs and $26,000 in work from $3,000 in spend.

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  • Fort Worth, TX · January - April 2026

    Thompson's Cooling

    $55,000 in work from $6,100 of ad spend

    Added Facebook to a business that only had SEO. 190 leads at $32 each, 45 booked jobs and $55,000 in four months.

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Local SEO

Local SEO case studies

Showing up when a homeowner searches for AC repair in your city, in the map pack and on the website.

  • Miami Beach, FL · June 2025 - May 2026

    AC Reliable

    20 a month booked jobs from organic search

    Twelve months of local SEO in South Florida. An average of 20 booked jobs a month from Google.

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  • Houston, TX · December 2025 - August 2026

    75 Degree AC

    35 a month leads from organic search

    Recovered a hacked website, then ran nine months of local SEO in Houston. An average of 35 leads a month from Google.

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