Case study - Local SEO
35 leads a month from Google for 75 Degree AC in Houston
Last updated
75 Degree AC has served Houston for more than 10 years. When we started in December 2025, their website had been hacked. We secured it, cleaned out the spam pages, then ran their local SEO through August 2026. Google search and their Business Profile brought in an average of 35 leads a month.
All case studiesThe numbers, December 2025 to August 2026
- 35 Leads a month from organic, on average
- ~315 Leads over the 9 months
- 9 Months of work
The problem: a hacked website
When we started, 75 Degree AC's website had been hacked. Spam pages had been injected into the site, and Google was crawling and indexing them next to the real service pages. A hacked site can't rank, no matter what else you do, and it tells Google the site can't be trusted.
On top of that, Houston is one of the biggest HVAC markets in the country. Summers are long, AC failures are urgent, and homeowners call whoever shows up first on Google. The site had to be fixed before it could compete.
How we did it
Fix the site first, then every part of local SEO at the same time.
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First
Secured the site and removed the hacked pages
We closed the hole the attackers got in through, locked the site down, and removed the spam pages they had added. Then we got those bad URLs dropped from Google so only the real pages were left in search.
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Map pack
Business Profile cleanup
Right categories, full service list, accurate service area, fresh photos and posts. The profile is what shows in the map pack, so it came first.
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Website
Pages for each service and area
Separate pages for their core services and the Houston areas they cover, each written for the search it needs to win.
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Listings
Directory listings
The same business name, address and phone on every directory that matters, with the wrong ones fixed.
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Trust
More Google reviews
A simple process for asking customers after a job, because more good reviews help both rankings and the homeowner's decision.
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Authority
Relevant links
Links from Houston and HVAC-related sites, not bulk link packages.
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Foundation
Site fixes
Load speed, indexing and internal linking fixed so the new pages actually get found.
What it produced
With the hacked pages gone and the site secure, the SEO work had something solid to build on. Across the engagement, organic search and the Business Profile averaged 35 leads a month for 75 Degree AC. These are calls and form requests from homeowners, not page views.
What this doesn't prove
These are leads, not booked jobs. How many turned into work depends on how fast and how well the office answered. The 35 a month is an average 75 Degree AC reported to us.
We don't have a clean 'before' number to publish here, so we don't claim a percentage increase.
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