How branding increases revenue
Consistent branding lifts revenue by up to 33%, according to a study of over 200 organizations. The margin, trust and lifetime value numbers behind that headline, and why most companies still miss it.
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HVAC marketing, explained plainly
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The same things I tell clients, in the open. No gated PDFs and no email required.
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Storytelling in marketing stats
The claim that stories are 22 times more memorable than facts gets repeated everywhere and traces back to nowhere. What the two real studies actually found, and why the real numbers still make the case.
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HVAC industry market size, growth and forecast
$299.28 billion today, $407.77 billion by 2030. Ten countries account for most of it, and the biggest is more than 24 times the size of the tenth.
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HVAC local ranking factors: 998 companies, measured
Backlinks help you rank for HVAC. Review volume helps more, star rating does not help at all, and every effect is weaker than the industry pretends.
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HVAC technician salary, job growth and outlook
A median of $61,010 a year, 11% growth through 2035 and about 40,600 openings annually. What the trade actually pays, and where the top and bottom of it sit.
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HVAC backlinks: what 45 number one rankers actually have
430,066 backlinks, 42 link profiles, one search per city. The headline finding - a quarter of businesses ranking number one have no meaningful links at all.
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HVAC customer reviews: what 17,241 of them reveal
Five findings from 17,241 HVAC customer reviews, and what each one should change about how you sell. The biggest one - 60.8% of reviews that name a price are negative.
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How HVAC contractors should judge a marketing agency
Most agency pitches are built to survive the first call, not the sixth month. These five questions are the ones that are awkward to answer if the answer is bad.