Residential & light commercial HVAC
Last updated
Most HVAC websites are brochures. Nice photos, a phone number in the corner, and no idea how many potential customers looked at it and left.
I build custom websites for residential and light commercial HVAC contractors that focus on one thing: how many visitors picked up the phone to call your HVAC company. You own everything I build, and it moves with you if you leave.
Max 10 clients at a time. No monthly contracts. No setup fee.
Meta Business Partner
ServiceTitan
Thumbtack
ACCAScope
A custom, responsive website for your HVAC business that you own outright: the code, the content, the design, the domain, the hosting login. Not a template on a platform that stops working the day you stop paying.
Your trucks, your team, your service area, your reviews. Most web design services answer the custom-versus-template question by showing you a template with your logo on it. I am not recoloring the layout I sold the last three contractors.
Custom HVAC website design here means a framework proven to turn traffic into calls, responsive by default - the same page has to work on a phone in a driveway and on a laptop at the kitchen table.
A page per service, a page per service area, schema markup so a search engine can read what you do, and Google Business Profile optimization pointed at the right pages. The site and the HVAC SEO are the same job, so I do not build one another agency has to unpick.
It is also the piece that makes the calls yours - the site is on your domain and your hosting, which is what leads you own actually means.
Some homeowners will call. Some want to book an HVAC repair at 11pm without talking to anyone. The site does both, and both land somewhere you will actually see them. Navigation is built around those two paths rather than around your org chart, because every extra tap between a customer and a booking is a share of them lost.
Website copywriting for homeowners, not for the industry: what you fix, how fast you get there, and why you rather than the other nine listings. Written before the design exists, so the layout is built around finished words instead of words poured into a layout.
That is the part that moves conversion rate. Lead generation is not a traffic problem once people are landing on the page - it is whether the words give a potential customer a reason to ring you.
Website maintenance is included: updates, backups, security patches and small fixes, so the site does not quietly rot. Google Analytics goes in before launch alongside the call tracking, so you can see what pages HVAC customers actually use.
Booking forms connect to the CRM you already run - Housecall Pro, ServiceTitan or whatever it is - rather than emailing you a lead you have to retype.
Logins, documentation, a walkthrough. You can fire us and take the site the same afternoon. No ownership clause, no exit fee, no migration project.
The number
Almost nobody on the first page of Google for this search will tell you what they charge. Here is ours.
$750 - $1,500 for the build, one time Exact cost depends on the scope of work we mutually agree on. One to three weeks from kickoff to live. No setup fee on top, no ownership clause, no monthly platform charge to keep it online.
That is less than most agencies charge for a setup fee alone. It is possible because there is no sales team, no account managers, and no platform subscription baked into the price - you are paying for the build and nothing else. The trade-off is volume: I take ten clients at a time and build each site myself, so you are not getting a production line.
Where you land in the range depends on how many service and service-area pages you need. One town and four services sits at the bottom. Nine towns sits at the top.
If you want us running local SEO or Facebook ads afterwards, that is a separate monthly retainer you decide on after the site is live. The website is not a hostage.
A rebuild is worth it when your site is over six years old, was never built for mobile, or sits on a platform you cannot move off.
It is not worth it when your site is fine and nobody can find it. That is a local SEO problem, and I will say so on the first call rather than after you have paid.
Book an advisory call and I will look at your current site while you are on the phone.
Proof
Some of the sites from my portfolio. Open any of them and check the things this page argues about - how fast it loads on your phone, how many taps it takes to call, whether it says what they fix and where.
I will pull it up on the call, tell you what is working, what is not, and whether a rebuild is actually the right move.
Book an advisory callThe criteria
Six things separate a site that books jobs from one that just exists. None of them are the color scheme.
A homeowner with a dead furnace has three tabs open. If your page has not rendered while the other two have, you are out before anyone read a word of it. Speed is the first thing user experience means here, so I build light and test against Core Web Vitals on real mobile connections, not on a designer's laptop on office wifi.
The number is tappable, visible without scrolling, on every page, and matches your Google Business Profile exactly. That match is not a detail - a mismatch costs you map pack rankings.
"Comfort solutions for your home" tells a homeowner nothing. "Emergency AC repair in Fort Myers, same day, seven days a week" tells them everything, and tells a search engine everything.
One page listing eight towns ranks for none of them. Separate pages do, if each says something that could only be true of that town.
People who found you through the map pack have already seen your star rating. What moves them is reading two reviews about the exact job they need doing.
Call tracking, form tracking and Google Analytics go in before launch, so in month two I can tell you which pages produced calls and which calls became booked jobs. If your website cannot tell you that, fix it first.
Process
Four stages, one to three weeks, and you know where it is at every point.
Stage one
Which towns actually pay, which services you want more of, which jobs you would rather stop taking. Then I look at what the contractors already ranking in your area built, because that is the bar.
Stage two
Which pages exist, what each is for, which search each is meant to win. Getting this wrong is what makes an agency rebuild your site in eighteen months. Retrofitting service-area pages costs more than planning for them.
Stage three
Written for homeowners, not for the industry. You read it and mark up anything that is not how you would say it. I design around the finished words.
Stage four
Speed and mobile tested on real connections, schema and tracking wired in, Google Business Profile pointed at the right pages. Then the logins, the documentation and a walkthrough. Yours from that day.
Side by side
Every row here is checkable. Ask any agency on this search the same nine questions and write their answers in the third column yourself.
| What matters | Honest HVAC Marketing | A typical HVAC web design agency |
|---|---|---|
| Price | Published on this page | "Contact us for a quote" |
| Who owns the site | You do, from day one | Often bundled into the retainer |
| If you leave | Logins and files, same day | Rebuild from scratch, or a buyout |
| Setup fee | None | Common, and often more than this whole build |
| Who writes the copy | The founder, then you sign off | An offshore writer, or a template |
| Built for local SEO | Structured for it at stage two | Retrofitted later, billed again |
| How you know it worked | Call tracking, reported as booked jobs | Sessions and impressions |
| Clients at one time | Maximum of 10 | As many as sales can close |
Before you sign anything
Ask us these too. Five questions that surface the expensive surprises.
The fifth one is the one most agencies cannot answer without changing the subject.
Read this before booking
I would rather lose the call than take a build that was never going to work.
Research and straight talk
The design decisions on this page are not taste. They come from three studies we ran: 17,241 customer reviews, 430,066 backlinks and 998 ranked companies, plus two videos on the marketing mistakes that make an HVAC site untrustworthy. The reviews study in particular explains why we build the way we do.
Every review of 95 contractors in five cities, read rather than counted. 60.8% of reviews that name a price are negative.
Read the review studyThe link profile behind the number one map-pack result in 45 US cities. A quarter of them have no real links at all.
Read the backlink studyMap-pack position correlated against reviews, links and star rating. Reviews win. Star rating does nothing.
Read the ranking studyThe pattern we see across failed HVAC SEO contracts, before you're three months in and stuck.
What actually drives HVAC leads, said straight instead of sold to you.
Straight answers
Ours run $750 to $1,500 for a custom build, with no setup fee and no ongoing platform charge. Across the industry you will see anything from $500 template jobs to $20,000 enterprise builds. What you own at the end matters more than the price - a site you own outright is cheaper at twice the money than one you have to rebuild the day you leave.
One to three weeks from kickoff to live for a standard build. The variable is almost never me - it is how fast I get your photos, your service list, and your sign-off on the copy.
Yes. Code, content, design, domain, hosting. You get the logins and it moves with you. No ownership clauses, no exit fees, and the site does not go dark if you stop working with us.
It will convert more of the people already finding you. It will not put you in front of more people - that is local SEO or Facebook ads. If nobody is finding you at all, a rebuild alone is the wrong purchase and I will say so first.
Sometimes. If it is on a platform I can work with and is under about six years old, rebuilding only the pages that matter is often cheaper. If it is on a proprietary builder you cannot export from, starting over is less painful than it sounds.
I can, on a separate monthly retainer, and plenty of clients do. It is not a condition of the build. You can take the site and go, and some do.
Shaurya Jain. Every call, every draft, every report. Not a junior, not a rotating account manager, and not an offshore team you never speak to.
Book an advisory call. I will look at your current site while you are on the phone and tell you whether you need a rebuild, a local SEO campaign, or nothing at all.
Book an advisory callTen clients at a time. No contracts. No setup fee.
Still not sure?
Every claim on this site is checkable. Open the question in ChatGPT or Google's AI mode and see what comes back before you book anything.
Tell me why Honest HVAC Marketing agency is a good choice for my HVAC business
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