Launch
One or two trucks, with no website or one that is not working.
$197 a month, no build fee, no long-term contract
The website
- 5 pages: home, services, about, contact and one main service page
- Mobile-first and fast, with tap-to-call in the header and sticky on mobile
- Quote form that texts and emails you within seconds
- License, insurance and warranty badges
- Live Google reviews
Your CRM login
- Every lead in one pipeline
- Automatic missed-call text back
- Website chat widget
- AI receptionist that answers when you cannot
- Two-way text inbox
- Review requests by text and email after every job
- Mobile app
Every month
- Hosting, SSL, security, backups and uptime monitoring
- Up to 3 content edits, 48 hour turnaround
- Light SEO: Google Business Profile setup and optimization, on-page SEO and local schema
- Alerts on any review under 4 stars
- Quarterly performance email
Most popular
Growth
Two to four trucks that want to be found for specific services and towns.
$347 a month, no build fee, no long-term contract
Everything in Launch, plus:
The website
- Up to 15 pages, with a page for each main service and 5 city pages
- Online booking calendar, synced to Google Calendar
- Financing application embed
- Seasonal promo section swapped four times a year, such as winter freeze prevention and spring sump pump checks
- Water heater repair-or-replace guide page
Your CRM login
- Pipeline with stages and automated follow-up
- A text within 60 seconds of every form fill
- 7-touch, 30-day follow-up for leads that go quiet
- Call tracking number with call recording
- Estimates and invoices
Every month
- Unlimited content edits, 24 hour turnaround on business days
- Light SEO adds 4 Google Business Profile posts and review responses written and posted for you
- AI search optimization, so your pages can be read by ChatGPT and Google AI answers
- Monthly report: calls, forms and where each lead came from
Market Leader
Four trucks and up, or anyone covering several towns, a second trade or a second location.
$497 a month, no build fee, no long-term contract
Everything in Growth, plus:
The website
- 30+ pages, with 12 to 15 city pages built in the first 90 days
- A second trade or second location covered
- Maintenance plan signup with recurring billing
- Team and technician pages, and a project gallery with before and after photos
- Advanced schema for service areas, FAQs and reviews
- A conversion pass every quarter
Your CRM login
- Separate pipelines for repair, install and maintenance plans
- Estimate to invoice to payment, end to end
- Revenue reported by page and lead source
Every month
- Same-day edits on business days
- Light SEO steps up to 8 Google Business Profile posts, monthly photo uploads and a managed Q&A section
- Monthly 30-minute call on the site's numbers
For comparison, Skill Mammoth's plumber website pricing guide, updated November 5, 2026, lists $1,500 to $4,000 for a quick build, $5,000 to $12,000 for a mid-tier custom build, and $1,200 to $2,500 a month for managed marketing platforms, often on a 24-month contract. Most agencies on the first page of Google for this search do not publish what they charge.
Where you land depends on how many service and service-area pages you need. A small town and a few services is Launch. Several towns and a full service list is Growth. A metro, or more than one trade or location, is Market Leader.
A rebuild is worth it when your site is over six years old, was never built for mobile, or does not catch the calls you miss.
It is not worth it when your site is fine and nobody can find it. That is a local SEO problem, and Honest HVAC Marketing Agency will say so on the first call rather than after you have paid.
Book an advisory call and Honest HVAC Marketing Agency will look at your current plumbing site while you are on the phone and tell you which plan fits, if any.